Luxor rated SA’s No.1 refinish company

THE SILENT GROWTH OF LUXOR PAINTS IN THE REFINISH VALUE SEGMENT

Real Research has been monitoring the South African refinish market for the past decade. The studies have covered market share, competitor movement, new entries, distribution gaps, pricing, customer service levels and most importantly, the end-user needs and wants. About 5 years ago, Real Research noticed an uptick in the value segment of the market.

This uptick was triggered by an overwhelming surge in value brands entering the market as well as a growing importance on cost. Traditionally, this value segment has been dominated by premium international brands bringing in lower priced value lines to compete in this growing market. Bearing in mind that over 85% of the vehicles on the road are uninsured, this market is massive. In fact, it accounts for over 60% of the entire refinish market and will only grow over time.

Justin Swanepoel from Real Research states “Looking at the recently completed 2025 study and then tracking the numbers back to 2015, there is one brand that has a growth trajectory that is nothing short of extraordinary. And the numbers do not lie. Back in 2015, Luxor held a 5.2% market share, dwarfed by global industry giants. Right now, Luxor is the market leader in the value segment and the dwarfing has reversed. Over the last 10 years, Luxor has silently grown in the background and in the market share graphics, the rise of Luxor can clearly be seen tracked against the competitors. Several factors have contributed to this success and I have listed these below.“

Expanding distribution network: reaching new markets

A key driver behind Luxor’s success has been its consistent and strategic expansion into new regions and a carefully developed no barriers distribution strategy. This expansion was driven by Luxor’s focus on building strong relationships with distributors and ensuring its products were available to a wider customer and end-user base.

Hands-on service delivery: cultivating loyalty

Luxor has focused on building strong relationships with its distribution network and end-users, offering a hands-on personalised service and technical support. This hands-on approach have helped increase customer retention and fostered a sense of loyalty. Customers knew that when they partnered with Luxor, they were not just buying a product – they were gaining a trusted ally in the industry.

Aggressive marketing and sales approach: winning market share

Luxor made quick decisions on sales, marketing and market intelligence strategies as there was no international red-tape. The brand adopted an aggressive sales strategy from the outset, focusing on high-impact promotions, effective distribution partnerships, and direct market penetration. As a result, the
brand steadily increased its market share year after year, ultimately securing a dominant position.

Local manufacturing: keeping costs competitive

While many international brands face high production costs and rising tariffs due to overseas manufacturing and importing, the Luxor locally manufactured model allowed Luxor to avoid such challenges. By producing its products locally, the brand could offer more competitive pricing versus imported brands. This has shielded Luxor from the rise in Premium international value brands coming in. Luxor could quickly adjust production volumes, meet customer demand, and reduce lead times, an advantage that helped the brand stay ahead of competitors. As tariffs and international trade barriers continue to rise, Luxor’s setup is a major asset that positions it well for the future.

Justin can be reached on 082 773 2839 or justins@realresearch.co.za for more information on how market, customer and competitor intelligence can be used to grow, or maintain your brand or product.